The #1 Designer ‘Must Have’ Ability is Creativity
I have read many expert explanations of how to define interior design and decoration and frankly most of them are technical and not at all useful for most consumers who want to hire someone to help them update their home.
Yes, architectural changes or construction may occur and should be done in a lawful way but there are many trades who can provide these services as part of a designers team.
The unique ability the designer must provide, that is essential to a successful outcome is creativity which I define as seeing what does not exist today in a way that can exist in the future. Creativity is the magic ingredient that is either part of ones natural abilities or it is not. So I am going to explain how I have successfully worked with clients to create award winning interior designs and decorate their homes in a way that is creative and expresses them personally.
I know what my clients want, they want to feel their home reflects the best version of who they are and how they live. But the question is how do I create this successfully over and over again? Well, it is a process that guides this ‘magic’.
I call this process the “Design Discovery” because it is investigative in nature and fundamentally occurs as a series of conversations in which clients tell me about their likes, dislikes, needs, wants, and lifestyle. It is also about observation of body language and facial reactions as these are often more informative than words. Sometimes this process is quick and straight forward and sometimes it takes more digging. In my experience many clients have never been asked about their feelings as it relates to their home and how the current and ideal design impacts them. Clarifying this expression of desire is far different than suggesting styles or recommending purchasing any items.
“I know what my
clients want, they
want to feel their
home reflects the
best version of who
they are and how
“Creativity allows me to
clearly see what they
want to have even
though it doesn’t exist
– Joanne Jakab
There is a certain magic to human interactions and as a creative designer I know that this process is how I am able to translate clients words and feelings into homes that are inviting, paint colours that sooth or inspire, closets that organise, dining rooms that entertain, bedrooms into retreats. All of these client ideas are transformed into reality because creativity allows me to clearly see what they want to have even though it doesn’t exist yet – to develop a concept, design an environment and then decorate it in a way that meets their unique desires, wants and needs.
This capacity can be enhanced and you can practise but it is either something you are born with or not. I am not aware of how nor why I have this ability however, I have been told that only 3% of women have this unique creative ability. I know this ability allows me to visualise complete rooms in my ‘minds eye’ without them having ever been created. Although this gift is priceless, it is the business tool I employ to creatively design actual living spaces for clients. It is the bridge I use – The Design Discovery Process – to go from your lists of ideas to actual organised design concepts to completed projects that makes my creative ability a practise that is a successful design business.
“There is a certain
magic to human
words – their body
reactions are often